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Museum of Glass: Brand redesign
Overview
Research, identify, and redesign
The Museum of Glass is a contemporary glass art museum located in Tacoma, Washington. For this class project, the task was to do research on the company and come up with a new brand direction. I collaborated with my teammate Cayla Callisto, on this project.
A key attribute of the museum we identified through research is its design for all ages. They have glass making programs for adults, children, as well as soldiers and veterans with mental health difficulties. Based on this, we felt that the brand identity should feel approachable, as well as reflective of glass art.
Design intent statement
Hghlight the abstract creativity and vivid colors of glass art in a way that is approachable and friendly to the various audiences who visit the Museum.
Logo
Final
Alternates
The combination logo overlaps the letterforms of "GLASS", mimicking the transparency and vibrancy of light passing through glass.
The alternate is a grayscale version. The wordmark logo create monochromatic logos that can be used on a variety of mediums.
Color palette
To capture the vibrancy of glass art, the identity utilizes a playful, approachable triadic palette. Berry acts as the primary color for the logotype, supported by Pacific Blue and Amber for contrast.
To mirror the physical, translucent quality of glass, overlapping elements in the logo graphic are set to 70% opacity.
Typography
A versatile sans-serif font was selected to align with the existing brand identity. Applied in light and medium weights, Lexend Deca ensures consistent readability across both headers and body text.
The secondary font, Instrument Serif, adds a bit more movement and can be used for accent or subtitle text.
Lessons learned
Know your why.
Having a strong rationale for your design decisions is what matters. We went through hundreds of iterations and still received conflicting feedback at times. Ultimately we stuck with our final design because we felt it was most reflective of the intent we wanted the redesign to reflect.
Try everything.
No idea is a bad idea. Different elements of our redesign were inspired by some of our initial, extremely rough ideas. Even if they are not good enough to be used in a final design, they can still be used to spark inspiration.